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About london real
£1.45 per share
WHO WE ARE
- One of the world’s most recognised independent broadcasters
- More than 500 million video views and 5 million subscribers
- Over 6,000 graduates from our London Real Academy
- Generated £2.5m revenue in 2021 with similar forecasts for 2022*
- An innovative Web3 strategy including NFTs, tokens and censorship-free content via the Blockchain
- The business plans to pay annual dividends based on achieving standard profitability criteria while exploring potential plans for an IPO or merger & acquisition
London Real is recognised as one of the leading independent broadcasters in the world. Over the past 10 years, we have hosted conversations with more than 700 of the most important voices in the world, been watched over 500 million times and generated 5 million subscribers.
Our goal is to empower people globally by producing compelling visual media, educational courses and live experiences which drive maximum human empowerment, action and transformation in order to make a positive impact on the world.
Our London Real Academy was established in 2015 and has been a pioneer in developing live, online, community-based learning that has graduated over 6,000 students through our high-price point programs.
Realising over 40% gross margins, our Academy is forecast to deliver in excess of $3 million in gross revenue over the next year through our innovative cryptocurrency & DeFi, business startup and broadcasting courses.
Our highly popular live events bring together our worldwide community to create incredible inspiration and transformation.
And with a forward-facing Web3 strategy designed to migrate our broadcasting, education and empowerment to the Blockchain and the Metaverse, the future of our independent voice is bright.
London Real has always been about serving its community. We can’t wait to share our future with you.
What started as the simple broadcasting of a conversation from a kitchen in 2011, London Real has now transformed into a global movement that symbolises our right to express ourselves and have real, open and honest conversations and debates.
Since inception, we have amassed over 500 million views, generated 5 million subscribers across platforms including YouTube, Instagram, Facebook and Twitter and realised 52 million website visits in the process.
Our Monetisation Strategy
As a leading online broadcaster, London Real commercialises its brand and reach in a number of ways.
London Real Academy
The London Real Academy is the primary source of revenue for the business, accounting for £2.5 million of gross revenue in 2021. We offer a number of highly scalable online education products which focus on different aspects of finance, business, media and lifestyle.
Moving forward, London Real plans to launch a number of new Academy products in 2022 and beyond.With a highly pre-qualified audience and large database with over 1.7 million signups, London Real is well-positioned to present exclusive offers to our community through a series of affiliate programs and plans to continue to monetise this opportunity.
With a long heritage in hosting Summit events for our community, London Real will be offering a number of live, in-person experiences across 2022 and beyond.
London Real Token
In addition, the business plans to further commercialise its footprint and catalogue through the creation of a London Real Token, advertising revenues, content licensing and exploring Blockchain and Metaverse opportunities for its content.
The future of London Real looks bright. With a ten year history of producing some of the most recognisable content in the world, selling our highly rated online courses and offering our fans in-person experiences and licensed materials. We forecast strong growth based on our planned new product launches, events and London Real Token development over the coming five years.
Use of proceeds
The proceeds of the raise will enable London Real to invest in a number of areas to turbocharge its growth, including new product development, new live events and our London Real Token.
New product development
Driven by the success of our online education programs, the business
plans to develop and launch a number of new products:
- A new low-cost product
- A new cryptocurrency education program
- A new personal development course
In addition, London Real also plans to expand its monetisation strategy by launching a series of in-person teaching events.
london real token
The London Real Token offers an exciting way for us to empower and strengthen our global community via a token that can be used for events, broadcast access, special Q&As with guests, project funding and more.
We also plan on investing funds in digital infrastructure and personnel which will help London Real to create licensing opportunities, expand affiliate revenue streams and build out our events.
* Based on unaudited management accounts which do not include exceptional events such as the Brian For Mayor campaign.
London Real is one of the most exciting independent media and education platforms in the world with big plans to transform humanity. This is a once-in-a-lifetime opportunity to join us as business partners for our journey into a bright and profitable future.
We look forward to welcoming you as a shareholder in this exciting venture.
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.
This webpage is not intended to be a promotion of an investment opportunity and is not an offer to the public. The summary information provided about the investment opportunity on this webpage is intended solely to demonstrate the type of investment available, and any investment decision should be made on the basis of the full campaign. Full campaigns are only available to investors who have become authorised to invest in the London Real campaign. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.
London Real does not make investment recommendations to you. No communications from London Real, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. London Real does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with London Real, you should consult a professional adviser.